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Our philosophy of image making is to subordinate all but the essential by emphasizing a small number of details. The detail might be a curve, a texture or a combination of shapes. We have light and shadow, clarity, perspective and color to work with. Our goal is to create an image powerful enough to be memorable because of its purity and simplicity.
Personally, my favorite subjects are those with brilliant reflective surfaces. I find glossy and monochromatic surfaces fantastically responsive to minute changes of lighting and positioning, making them challenging and rewarding to work with.
When we create images of a person without a product, the model becomes the essential element, and we strive to create an emotional connection between the model and the viewer. We settle all the technical details before the model goes on set, so we can concentrate on eliciting and capturing the best performance from him or her. During the shoot, a moment always occurs when all the discussion, preparation and technical details fall away and it is up to the model and the photographer to get results. The best image normally occurs within the first few shots.
People often ask me if we originate the concepts behind our pictures. We often do. Many of the images shown here are our concepts. Whether it is our concept or not, there are so many decisions to be made during the creation of an image that there is plenty of room for input from everyone. Our approval site makes it easy for clients to be included in those decisions from their office, but we prefer to have them in the studio with us whenever possible.
This quote by Antoine de Saint Exupery sums up my approach to image making. He is best known in this country for "The Little Prince" though this quote is from "Wind, Sand and Stars" one of several books about his experiences in the early days of aviation.
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