Fun and flexibility. Not the first words that come to your mind when you think of computer hardware? We find it's a good idea to marry personality and PCs, especially when you're shooting for packages in the fiercely competitive computer market. Real people are behind - and in front of - every great computer. Coordinating creatives, finding the ideal model and photographing a busy executive on location takes a variety of talents. We make it our job to make everyone comfortable while we attend to the details of a shoot. And because we take meticulous care in creating a scene that showcases the style and function of a computer, the end user feels right at home, too: we take away the uncertainty technology can sometimes inspire. And provoke just enough curiosity to check it out. From mice and microchips to sets and smiles, we've employed our film and digital expertise to solve real problems smoothly for Hewlett Packard since 1983. Application: Packaging, data sheets, trade show displays Technique: Orchestrating talent and technology. Computers need not be elusive and complicated they just need real people with foresight behind them. Results: Images that show and tell even the most intricate details of computer hardware and its use Sets that bridge the gap between technology and human, bringing hardware home with a soft sell Happy campers within a very vertical and diverse client team